Merge's Blog

What does it take to become more persuasive?

Okay, I’m super pumped! Today marks my first column for, the online version of Profit Magazine, a Canadian business magazine aimed at entrepreneurs, focusing on how to find opportunity and seize it, management practices, case studies and access to peer groups. Today’s column is titled How to become a persuasive triple-threat and explores what it takes to get more people to buy your ideas.

You’ve no doubt met people who are masterful at bringing others around to their point of view. But you’ve also likely come across others who couldn’t give away free water to a thirsty man. So what makes certain people be seen as more credible and trustworthy than others? What makes some people more persuasive than others? The research shows that people are prepared to bypass the tedious process of informed decision making, and are much more susceptible to messages and requests if someone has one or more of three character attributes.

Take a quick read through the column (How to become a persuasive triple-threat) and let me know what you think. Either add a Comment right on the ProfitGuide site, or come on back to the blog to share your thoughts. I would love to hear about your experiences.

P.S. For those readers who may not know, Profit Magazine is published by Rogers Media, the same publishing house that puts out Canadian Business, MoneySense and Macleans, so I am thrilled to be in such distinguished company!

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